Kognity

How Kognity Achieved 6× Efficiency with Younium

By moving off spreadsheets and a bolted-on ERP module, Kognity centralized its subscription, billing, and contract data in Younium — freeing up time for higher-value, strategic work as the business scaled internationally.

6x

Efficiency gains

30-35%

Of customers using self-service

About Kognity

Founded in 2015, Kognity is a global EdTech company with a mission to improve learning worldwide. Today, Kognity supports teachers and students in over 1,000 schools across more than 120 countries and continues to expand into new markets, addressing some of the most urgent challenges in education. 

Recognized as one of the most successful EdTech stories, Kognity has built a strong international presence, with significant growth and adoption in markets such as the United States.

The challenge

Scaling subscriptions on spreadsheets and a patchwork ERP

As Kognity began acquiring new customers and managing a growing volume of subscriptions,  it quickly faced operational challenges. Subscription, billing, and contract data were scattered across complex spreadsheets, making it difficult for sales and finance to stay aligned.

This led to:

  • Scattered subscription, billing, and contract data spread across spreadsheets
  • Misalignment between sales and finance teams
  • A high volume of contract changes driven by school-specific user fluctuations
  • A disconnect between usage and billing, resulting in missed revenue
  • Excessive manual work on admin, billing, and revenue recognition
  • No transparent self-service options for customers

In 2018, Kognity tried integrating a module into its existing ERP system, but it lacked the flexibility, automation, and accuracy needed to scale efficiently.

What they needed was a dedicated subscription management platform. One that could centralize subscription data, automate recurring processes, and integrate seamlessly with their existing systems. That search led them to Younium.

Ready to simplify Subscription Management?

See how Younium can give your team the same results Kognity found: real-time accuracy, automated billing, and self-service, so you can spend less time on admin and more time on growth.

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The solution

A central hub for subscription management

In 2020, Kognity adopted Younium to plug billing gaps, reduce manual work, and support sustainable growth. Within three months, Younium was fully integrated with Kognity's platform, delivering immediate ROI, and becoming the central hub for subscription management.

This allowed Kognity to:

  • Ensure real-time accuracy — track and measure usage in real time, update orders, and generate accurate invoices
  • Automate & gain insights — automate billing processes and analyze subscription data, cutting the effort needed to track usage and follow up on payments
  • Offer self-service — give customers self-service features to manage their own subscriptions
  • Deliver usage-based billing — bill precisely based on actual usage, preventing revenue leakage

“Younium enables us to manage subscriptions and invoicing effectively in one place. What used to be a tedious process in our ERP system is now much smoother, saves us time, and reduces the risk of errors.”

Co-Founder at Kognity Nicholas Johansson

The results

Faster operations, stronger growth, happier customers

Partnering with Younium transformed Kognity's subscription operations, driving significant growth and efficiency.

Key improvements:

  • 6× Efficiency Gains — freed up significant time for higher-value, strategic work
  • 3× ARR Growth — more than tripled ARR over four years
  • 30–35% Self-Service Adoption — more customers now use self-service options, reducing admin workload and boosting satisfaction
  • Accurate Usage-Based Billing — an increase of several percentage points in ARR through precise, usage-based billing
  • Error Reduction — fewer manual errors and faster turnaround on subscription changes and invoicing

Younium helped Kognity streamline its workflows, eliminate inefficiencies, and unlock new growth opportunities, freeing the team to focus on reaching more schools and students worldwide.

"Over four years, we've more than tripled ARR and achieved six times the efficiency, thanks to streamlined processes with Younium."

– Nicholas Johansson, Co-Founder at Kognity

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3 Lessons from the partnership

Takeaways

To build a top-tier B2B SaaS business, you need a subscription management platform that understands your business, automates critical processes, and continuously optimizes your operations. This is precisely how Younium helped Kognity.

The three key lessons from their journey are:

  1. Automate to Scale — As subscription volume increases, automation in billing, usage tracking, and revenue recognition is critical for efficiency.

  2. Leverage a Single Source of Truth — Centralizing subscription data ensures accuracy and control, enabling better decision-making across teams.

  3. Continuously Optimize — Staying competitive means regularly optimizing pricing, usage tracking, and customer communication to maximize revenue and retention.
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