New Younium report: what separates the fastest-growing B2B SaaS companies from the rest

Stockholm, 10 November 2026 — Younium today released The B2B SaaS Growth Report 2026: What drives growth? Instead of surveys and self-reported figures, this report is built on anonymised subscription billing data from a randomly selected sample of 200 European B2B SaaS companies that run on the Younium platform.

The report looks past headline ARR growth to the three levers behind it: winning new accounts, growing revenue per account, and keeping the customers you already have. It is split into two parts:

• The Three Levers of Growth — benchmarks for ARR, ARPA (average revenue per account) and NRR (net revenue retention), broken down by company size: SMB, mid-market and enterprise.
• The Quality of Growth — whether growth is built to last, the four types of SaaS growth, and what separates the top 25% of companies from the bottom 25%.

The report also includes commentary from SaaS leaders Darko Veljača (Forge Technology), Gustav Berghog (Mynewsdesk), Marie Ahlberg (Fortnox) and Niclas Lilja (Younium).

"Every year, SaaS founders and finance leaders ask the same question: how are we really doing compared to everyone else? This report is our attempt to put our data to work. Not to tell a convenient story, but to report what we actually see, including the findings that surprised us."

- Johan Castevall, CFO at Younium. "

A first look at the findings

• The typical company is growing slower than the average suggests. Median 1-year ARR growth was 13.1%, while the average was 24.6%, pulled up by a few fast growers. About 1 in 7 companies shrank.
• Retention is closely linked to growth. Companies with NRR above 120% grew ARR a median 80% last year. Those below 90% barely grew. Yet exactly half of all companies are below 100% NRR.
• Charging more now matters as much as adding customers. In the latest year, revenue per account contributed about as much to the typical company's growth as new customers did.
• One profile consistently stalls. Companies with weak retention and flat revenue per account saw no ARR growth at all.

These are just the headlines. The full report goes further: it maps the four growth archetypes, shows which companies are likely to keep their momentum, and compares the fastest-growing quarter of companies with the slowest, metric by metric. So where do your own numbers sit?

Download The B2B SaaS Growth Report 2026 to read the full analysis and expert commentary, and benchmark your ARR, ARPA and NRR against 200 European B2B SaaS companies.

About Younium

Younium is the all-in-one platform for your entire revenue lifecycle, connecting sales, operations, and finance from contracts to revenue. We help software, AI, and technology companies monetise, operate, and grow; with scalable quote-to-cash processes, compliant revenue recognition, and real-time KPI tracking, all in one single source of truth.

Learn more at www.younium.com.