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The B2B SaaS Growth Report 2026. What drives growth?

Real billing data, not surveys. See how 200 European B2B SaaS companies grew ARR, ARPA and NRR from 2022 to 2025, and what the fastest growers do differently.

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See why retention is one of the strongest signals of growth
Find out which of the four growth archetypes you are 

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inside the report

Know where you stand & what to fix next

Most benchmarks rely on self-reported numbers. This one is built on three years of anonymised billing data flowing through the Younium platform.

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Compare your ARR, ARPA and NRR against 200 real B2B SaaS companies, split by SMB, mid-market and enterprise.

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Is your growth built to last?

Compounder, Acquirer, Monetiser or Decliner. Find your growth archetype and the risk profile to watch for.

Expert commentary

The numbers, read by SaaS leaders

Executives from Fortnox, Mynewsdesk, Forge Technology and Younium react to the data and explain what it really means.

Darko Veljača

Darko Veljača
Founder, Forge Technology

Marie Ahlberg

Marie Ahlberg
CFO, Fortnox

Gustav Berghog

Gustav Berghog
CEO, Mynewsdesk

Niclas Lilja

Niclas Lilja
Founder & CEO, Younium

Behind the report

Methodology

To find out what really drives growth, we:

Analysed real billing data from 200 European B2B SaaS companies on the Younium platform, grouped by size: SMB (1–50 employees), mid-market (51–200) and enterprise (200+).

Tracked ARR, ARPA and NRR across two time horizons: 1-year growth compares 2024 with 2025, while 3-year growth compares 2022 with 2025, to separate short-term momentum from longer-term trends.

Grouped companies by growth durability: Sustained winners, Recent accelerators, Decelerating, and Persistent laggards.

Combined ARR and ARPA growth to map four growth archetypes: Compounders, Acquirers, Monetisers and Decliners.

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Where do your ARR, ARPA & NRR sit?

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