On-demand webinar

Scaling GTM Without Breaking Quote-to-Cash

Watch the recording of this session with Martijn Plessers (BONANA), André Bressel (Aquablu), and Kevin Lems (Younium) as they share practical lessons from scaling B2B SaaS companies and explain how to design quote-to-cash architectures that support growth.

In this webinar, we covered:

This on-demand session shares practical insights from operating and advising 1,000+ B2B SaaS companies scaling from €5M to €50M+ ARR.

Learn what actually happens to your quote-to-cash process as go-to-market complexity grows — from evolving pricing models and contract structures to mid-cycle expansions and renewals.

The webinar is designed for CROs, CFOs, founders, and revenue leaders navigating the operational challenges of SaaS growth.

Key topics:

  • What actually changes in quote-to-cash when your GTM motion evolves
  • Where B2B SaaS companies typically lose control as complexity compounds
  • How to operationalize complex contracts, renewals, & mid-cycle changes
  • How to align CRM, billing, & finance so ARR, reporting, & cash stay predictable
  • What a scalable quote-to-cash architecture looks like

Meet the Speakers

  • About Younium

  • About BONANA

younium logo_horizontal_230x51

Younium is the all-in-one platform for your entire revenue lifecycle, connecting sales, operations, and finance from contracts to revenue. 

From empowering finance teams to establish scalable quote-to-cash processes, ensure compliant revenue recognition, and track KPIs and metrics, to supporting product teams in simplifying usage-to-billing and provisioning processes, our platform connects people, processes, and data in one single source of truth, enabling scalable monetization without compromising financial integrity.

bonana

BONANA is the #1 Revenue Operations agency in the Benelux for B2B SaaS companies, helping CROs turn commercial ambition into operational reality.

As a team of experienced RevOps consultants within the HubSpot ecosystem, we align sales, marketing, customer success, finance, and data from pipeline to revenue. Our consultants include former CROs and experienced SaaS operators who understand the commercial, financial, and operational pressure that comes with scaling recurring revenue businesses.

Amongst other RevOps challenges, we help revenue teams scale and professionalize their quote to cash foundations, from pricing and packaging logic to contract structure, subscription management, invoicing flows, and CRM–finance alignment.

The result is a revenue operating model that gives CROs clarity on what is sold, how it is billed, how it is reported, and how it scales, without creating operational drag.