Follow-up
2026 Predictions vs. Reality
Months ago, we published our SaaS Finance Outlook 2026, predicting where AI, pricing, and metrics were headed. This follow-up goes back to those predictions and tests them against what actually happened, featuring new insights from 6 experts, for Finance & GTM teams.
What's Inside?
A clear look at what held up, what didn't, and what's actually different for finance and GTM teams so far this year.
- AI in finance: Adoption is real, but oversight, not automation, turned out to be the actual job
- Usage-based & hybrid pricing: The shift is confirmed, but billing infrastructure is still catching up
- The metrics stack: Everyone agrees on what to track, but most still don't trust the numbers once they have them
- Straight from the source: Real answers from the same experts we predicted with in December 2025, checked against months of reality 2026
- Pricing that performs: Hybrid & usage-based pricing reshaping monetization, predictability & value
- What to fix first: Three concrete places to start closing the gap between ambition and infrastructure
Expert Panel
- Sanne van Deudekom, Revenue Director, Blinqx
- Niclas Lilja, CEO & Founder, Younium
- Linda Nordstrand, CFO, Inexchange
- Martijn Plessers, Co-Founder, BONANA
- Johan Castevall, CFO, Younium
- Björn Schlingmann, VP of Product, Younium
